kaufland.de

kaufland.de is SSL secured

Free website and domain report on kaufland.de

Last Updated: 15th May, 2021 Update Now
Overview

Snoop Summary for kaufland.de

This is a free and comprehensive report about kaufland.de. The domain kaufland.de is currently hosted on a server located in Germany with the IP address 79.171.60.11, where EUR is the local currency and the local language is German. Kaufland.de is expected to earn an estimated $1,035 USD per day from advertising revenue. The sale of kaufland.de would possibly be worth $755,421 USD. This figure is based on the daily revenue potential of the website over a 24 month period. Kaufland.de is insanely popular with an estimated 164,912 daily unique visitors. This report was last updated 15th May, 2021.

About kaufland.de

Site Preview: kaufland.de kaufland.de
Title: Kaufland
Description: Große Auswahl ✓ Täglich neue Aktionen ✓ Viele Zahlungsmethoden ▻ Jetzt Angebote entdecken und bei Kaufland.de bestellen!
Keywords and Tags: marketing, merchandising, popular
Related Terms: aktionen, entdecken, kaufland gots, kaufland haine, pret pampers adulti kaufland
Fav Icon:
Age:
Domain Created:
Domain Updated:
Domain Expires:
Review

Snoop Score

3/5 (Great!)

Valuation

$755,421 USD
Note: All valuation figures are estimates.

Popularity

Very High
Note: Popularity is estimated.

Rank, Reach and Authority

Alexa Rank: 9,409
Alexa Reach:
SEMrush Rank (US):
SEMrush Authority Score:
Moz Domain Authority: 0
Moz Page Authority: 0

Organic vs Paid (Google Ads)

Traffic

Visitors

Daily Visitors: 164,912
Monthly Visitors: 5,019,402
Yearly Visitors: 60,192,880
Note: All visitors figures are estimates.

Visitors By Country

Revenue

Revenue

Daily Revenue: $1,035 USD
Monthly Revenue: $31,496 USD
Yearly Revenue: $377,706 USD
Note: All revenue figures are estimates.

Revenue By Country

SEO

Backlinks Analysis (SEMrush)

Top New Follow Links

Top Ranking Keywords (US)

Domain Analysis

Value Length
Domain: kaufland.de 11
Domain Name: kaufland 8
Extension (TLD): de 2

Page Speed Analysis

Average Load Time: 1.47 seconds
Load Time Comparison: Faster than 67% of sites

PageSpeed Insights

Avg. (All Categories) 80
Performance 67
Accessibility 88
Best Practices 73
SEO 100
Progressive Web App 73
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.kaufland.de/
Updated: 15th May, 2021

1.28 seconds
First Contentful Paint (FCP)
67%
27%
6%

0.01 seconds
First Input Delay (FID)
93%
4%
3%

Simulate loading on desktop
67

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for kaufland.de. This includes details about optimizing page load times which can result in a better user experience.

Metrics

First Contentful Paint — 0.6 s
The time taken for the first image or text on the page to be rendered.
Largest Contentful Paint — 1.1 s
The timing of the largest text or image that is painted.

Other

First Meaningful Paint — 0.6 s
The time taken for the primary content of the page to be rendered.
Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://kaufland.de/
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text/plain
Image
https://www.facebook.com/tr/?id=373612823634808&ev=Microdata&dl=https%3A%2F%2Fwww.kaufland.de%2F&rl=&if=false&ts=1621067993848&cd[DataLayer]=%5B%5D&cd[Meta]=%7B%22title%22%3A%22Kaufland.de%20-%20Angebote%20entdecken%20%26%20g%C3%BCnstig%20kaufen%22%2C%22meta%3Adescription%22%3A%22Gro%C3%9Fe%20Auswahl%20%E2%9C%93%20T%C3%A4glich%20neue%20Aktionen%20%E2%9C%93%20Viele%20Zahlungsmethoden%20%E2%96%BB%20Jetzt%20Angebote%20entdecken%20und%20bei%20Kaufland.de%20bestellen!%22%7D&cd[OpenGraph]=%7B%22og%3Atitle%22%3A%22Kaufland.de%20-%20Angebote%20entdecken%20%26%20g%C3%BCnstig%20kaufen%22%2C%22og%3Adescription%22%3A%22Gro%C3%9Fe%20Auswahl%20%E2%9C%93%20T%C3%A4glich%20neue%20Aktionen%20%E2%9C%93%20Viele%20Zahlungsmethoden%20%E2%96%BB%20Jetzt%20Angebote%20entdecken%20und%20bei%20Kaufland.de%20bestellen!%22%2C%22og%3Atype%22%3A%22website%22%2C%22og%3Asite_name%22%3A%22kaufland.de%22%2C%22og%3Aurl%22%3A%22https%3A%2F%2Fwww.kaufland.de%22%2C%22og%3Aapp_id%22%3A%22412780109684274%22%2C%22og%3Aimage%22%3A%22%2Fimg%2Fkaufland-1200-630.png%22%2C%22og%3Aimage%3Awidth%22%3A%221200%22%2C%22og%3Aimage%3Aheight%22%3A%22630%22%7D&cd[Schema.org]=%5B%5D&cd[JSON-LD]=%5B%7B%22%40context%22%3A%22http%3A%2F%2Fschema.org%22%2C%22%40type%22%3A%22Organization%22%2C%22name%22%3A%22Kaufland%22%2C%22url%22%3A%22https%3A%2F%2Fwww.kaufland.de%2F%22%2C%22sameAs%22%3A%5B%22https%3A%2F%2Fwww.facebook.com%2FKaufland.de%22%2C%22https%3A%2F%2Fwww.instagram.com%2FKaufland.de%2F%22%2C%22https%3A%2F%2Fwww.pinterest.de%2FKaufland.de%22%2C%22https%3A%2F%2Ftwitter.com%2FKaufland.de%22%5D%7D%5D&sw=800&sh=600&v=2.9.39&r=stable&ec=1&o=30&fbp=fb.1.1621067993333.489011378&it=1621067993180&coo=false&es=automatic&tm=3&exp=l1&rqm=GET
h2
3707.4999997858
3721.2129998952
478
44
200
image/gif
Image
https://rum-http-intake.logs.datadoghq.eu/v1/input/pub5ff072f74ba37c0165dc788e6014b17f?_dd.application_id=09be8c10-7f35-4b72-8714-ad8560444131&ddsource=browser&ddtags=sdk_version%3A2.6.2%2Cenv%3Aprod%2Cservice%3Ahomepage.frontend%2Cversion%3Ac6dacfe5&batch_time=1621067993865&m_time=1621067993864
3723.0599999893
3726.3969997875
0
0
-1
Other
https://k-aeu1.contentsquare.net/v2/recording?rt=5&v=10.8.6&pid=537&uu=4d667221-0c8c-a862-a596-c0afc2ebdf8b&sn=1&pn=1&ri=1
h2
4095.1859999914
4839.8329999764
272
0
200
text/plain
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
869.329
6.635
876.672
5.559
1387.674
13.36
1496.785
6.417
1503.212
81.862
1589.79
16.31
1694.676
17.367
1723.639
821.179
2544.881
16.53
2565.837
7.863
2583.861
119.049
2702.946
13.072
2726.49
12.108
2748.197
218.355
2966.671
6.329
2973.012
6.049
2988.298
10.028
3006.462
5.792
3015.262
7.49
3025.066
11.141
3036.234
15.949
3052.208
12.281
3064.513
46.317
3122.389
34.258
3158.275
12.533
3177.763
5.456
3188.609
40.298
3230.592
8.096
3239.389
14.804
3255.199
8.172
3286.517
99.624
3389.721
34.959
3424.995
216.021
3671.275
6.206
3677.724
5.987
3727.295
5.238
4115.486
12.67
5312.59
18.643
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Kaufland.de should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Defer offscreen images — Potential savings of 70 KiB
Time to Interactive can be slowed down by resources on the page. Kaufland.de should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.kaufland.de/homepage/dist/img/image_category_fashion_desktop.868e066.png
12678
12678
https://www.kaufland.de/homepage/dist/img/image_category_kfz_desktop.e41f602.png
10364
10364
https://www.kaufland.de/homepage/dist/img/image_category_lebensmittel_desktop.4f267c9.png
9215
9215
https://media.kaufland-online.de/images/items/200x200/4a8d3c4427f61f22cd4a8a12c885f5ea.jpg
8861
8861
https://media.kaufland-online.de/images/items/200x200/7d5317ee1ccecd63c346019b4514ad22.jpg
5553
5553
https://media.kaufland-online.de/images/items/200x200/f83c50f99bb0be8c6aeda8c70977cdd8.jpg
4680
4680
https://media.kaufland-online.de/images/items/200x200/a48da91069aaf687b1aeee9d785ded50.jpg
4638
4638
https://media.kaufland-online.de/images/items/200x200/07f4da83269df177839beb2b1f7b9e93.jpg
4453
4453
https://media.kaufland-online.de/images/items/200x200/7be35abade72e1c7f9b0bc74ac4f7090.jpg
4267
4267
https://media.kaufland-online.de/images/items/200x200/f84017163cfff2cb93f0faa8436ea1ff.jpg
3769
3769
https://media.kaufland-online.de/images/items/200x200/9ccdfeddd6c22e3e47305272743f6453.jpg
2909
2909
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Kaufland.de should consider minifying CSS files.
Minify JavaScript — Potential savings of 5 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Kaufland.de should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.kaufland.de/static/common/dist/js/cookiebotOnMarketplace.js
14138
4637
Remove unused CSS — Potential savings of 14 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Kaufland.de should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.kaufland.de/homepage/dist/css/93e124d.css
21374
14391
Efficiently encode images — Potential savings of 258 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://media.kaufland-online.de/images/banner/original/76d7827b9d16a8e1bebbb206f8005af8.jpg
179137
127930
https://media.kaufland-online.de/images/banner/original/d48dabcc315cdd73d741dd12817923a9.jpg
165185
63905
https://media.kaufland-online.de/images/banner/original/6c0a77320415c1eff1b7d30230945afc.jpg
174575
61583
https://media.kaufland-online.de/images/banner/original/0def738d78758907e0c809fdb8b5f5c0.jpg
75596
5420
https://media.kaufland-online.de/images/banner/original/e48effc95a75aa769d562f0e92b060a7.jpg
139730
5378
Serve images in next-gen formats — Potential savings of 498 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://media.kaufland-online.de/images/banner/original/76d7827b9d16a8e1bebbb206f8005af8.jpg
179137
157055
https://media.kaufland-online.de/images/banner/original/6c0a77320415c1eff1b7d30230945afc.jpg
174575
126201
https://media.kaufland-online.de/images/banner/original/d48dabcc315cdd73d741dd12817923a9.jpg
165185
105753
https://media.kaufland-online.de/images/banner/original/e48effc95a75aa769d562f0e92b060a7.jpg
139730
48232
https://media.kaufland-online.de/images/banner/original/0def738d78758907e0c809fdb8b5f5c0.jpg
75596
27278
https://media.kaufland-online.de/images/banner/original/f11afe1d17fbd361212f461db0276dc8.png
40069
26885
https://media.kaufland-online.de/images/banner/original/96a13c450afbc07fcf7a7ced5f4a860c.jpg
53105
18435
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Avoid multiple page redirects — Potential savings of 190 ms
Redirects can cause additional delays before the page can begin loading. Kaufland.de should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://kaufland.de/
190
https://www.kaufland.de/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Kaufland.de should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Avoid serving legacy JavaScript to modern browsers — Potential savings of 37 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.kaufland.de/homepage/dist/fc97588.js
17344
https://connect.facebook.net/signals/config/373612823634808?v=2.9.39&r=stable
11752
https://www.kaufland.de/homepage/dist/f015b3d.js
7739
https://www.kaufland.de/homepage/dist/4dd2b38.js
623
https://www.kaufland.de/homepage/dist/ba9d78c.js
54
https://connect.facebook.net/en_US/fbevents.js
45
https://www.kaufland.de/homepage/dist/47950fc.js
42
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://media.kaufland-online.de/images/banner/original/6c0a77320415c1eff1b7d30230945afc.jpg
0

Diagnostics

Avoids enormous network payloads — Total size was 2,051 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://www.kaufland.de/homepage/dist/f015b3d.js
187454
https://media.kaufland-online.de/images/banner/original/76d7827b9d16a8e1bebbb206f8005af8.jpg
179574
https://media.kaufland-online.de/images/banner/original/6c0a77320415c1eff1b7d30230945afc.jpg
175012
https://media.kaufland-online.de/images/banner/original/d48dabcc315cdd73d741dd12817923a9.jpg
165622
https://media.kaufland-online.de/images/banner/original/e48effc95a75aa769d562f0e92b060a7.jpg
140167
https://www.kaufland.de/homepage/dist/fc97588.js
91562
https://www.kaufland.de/homepage/dist/ba9d78c.js
78958
https://media.kaufland-online.de/images/banner/original/0def738d78758907e0c809fdb8b5f5c0.jpg
76032
https://connect.facebook.net/signals/config/373612823634808?v=2.9.39&r=stable
74808
https://www.googletagmanager.com/gtm.js?id=GTM-THPRGJ8
68551
Avoid chaining critical requests — 2 chains found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Kaufland.de should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures — 8 user timings
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
Name Type Start Time (Ms) Duration (Ms)
cs-measure-boot
Measure
3309.89
50.255
cs-measure-serializeDocument
Measure
3405.16
174.92
cs-start-tag
Mark
3306.464
cs-start-boot
Mark
3309.913
cs-step2-boot
Mark
3325.446
cs-end-boot
Mark
3360.162
cs-start-serializeDocument
Mark
3405.176
cs-end-serializeDocument
Mark
3580.092
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 112 requests • 2,051 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
112
2100441
Image
60
1092134
Script
23
801593
Font
3
118760
Document
1
40585
Stylesheet
5
30592
Other
20
16777
Media
0
0
Third-party
70
1336801
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.069223712994218
0.041352132537056
0.026032618441143
0.015770249889284
0.015770249889284
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 5 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.kaufland.de/homepage/dist/f015b3d.js
2067
411
https://t.contentsquare.net/uxa/8fb48415ac213.js
3748
216
https://www.googletagmanager.com/gtm.js?id=GTM-THPRGJ8
2800
109
https://t.contentsquare.net/uxa/8fb48415ac213.js
3631
100
https://www.kaufland.de/homepage/dist/ba9d78c.js
2518
60
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Metrics

Speed Index — 2.1 s
The time taken for the page contents to be visibly populated.
Time to Interactive — 3.5 s
The time taken for the page to become fully interactive.
Cumulative Layout Shift — 0.173
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 3.1 s
The time taken for the page's main thread to be quiet enough to handle input.
Estimated Input Latency — 80 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive kaufland.de as laggy when the latency is higher than 0.05 seconds.

Opportunities

Properly size images — Potential savings of 658 KiB
Images can slow down the page's load time. Kaufland.de should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://media.kaufland-online.de/images/banner/original/76d7827b9d16a8e1bebbb206f8005af8.jpg
179137
140381
https://media.kaufland-online.de/images/banner/original/6c0a77320415c1eff1b7d30230945afc.jpg
174575
136610
https://media.kaufland-online.de/images/banner/original/d48dabcc315cdd73d741dd12817923a9.jpg
165185
129447
https://media.kaufland-online.de/images/banner/original/e48effc95a75aa769d562f0e92b060a7.jpg
139730
108606
https://media.kaufland-online.de/images/banner/original/0def738d78758907e0c809fdb8b5f5c0.jpg
75596
59446
https://media.kaufland-online.de/images/banner/original/96a13c450afbc07fcf7a7ced5f4a860c.jpg
53105
41760
https://media.kaufland-online.de/images/banner/original/f11afe1d17fbd361212f461db0276dc8.png
40069
30052
https://media.kaufland-online.de/images/items/200x200/4a8d3c4427f61f22cd4a8a12c885f5ea.jpg
8861
5117
https://media.kaufland-online.de/images/items/200x200/1216346144dfea6dfa623c506e434f40.jpg
8616
4976
https://media.kaufland-online.de/images/items/200x200/a89e54e51a247a128471584c6b1b4623.jpg
8196
4733
https://www.kaufland.de/homepage/dist/img/sepa.15f9263.png
5862
4519
https://www.kaufland.de/homepage/dist/img/consors_finanz.9c4d638.png
5781
4457
https://media.kaufland-online.de/images/items/200x200/251d92fee636103448882e94dce190c9.jpg
7250
4187
Remove unused JavaScript — Potential savings of 298 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.kaufland.de/homepage/dist/f015b3d.js
187454
127919
https://connect.facebook.net/signals/config/373612823634808?v=2.9.39&r=stable
74808
55698
https://www.kaufland.de/homepage/dist/ba9d78c.js
78958
37974
https://www.kaufland.de/homepage/dist/fc97588.js
91562
36703
https://www.googletagmanager.com/gtag/js?id=G-9WNMNEZ2M0&l=dataLayer&cx=c
58003
25314
https://t.contentsquare.net/uxa/8fb48415ac213.js
54857
21224

Diagnostics

Reduce JavaScript execution time — 1.4 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.kaufland.de/homepage/dist/4dd2b38.js
930.736
805.979
1.13
https://t.contentsquare.net/uxa/8fb48415ac213.js
369.656
336.415
6.483
https://www.googletagmanager.com/gtm.js?id=GTM-THPRGJ8
265.249
232.629
6.109
https://www.kaufland.de/
197.41
3.483
2.848
Unattributable
107.053
1.529
0.129
Minimize main-thread work — 2.2 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
1625.814
Other
166.49
Style & Layout
157.104
Garbage Collection
93.19
Rendering
63.647
Script Parsing & Compilation
53.839
Parse HTML & CSS
30.78

Metrics

Total Blocking Time — 540 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).

Other

Max Potential First Input Delay — 410 ms
Users could experience a delay when interacting with the page.

Opportunities

Reduce initial server response time — Root document took 630 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.kaufland.de/
625.296

Diagnostics

Serve static assets with an efficient cache policy — 38 resources found
Kaufland.de can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://media.kaufland-online.de/images/banner/original/76d7827b9d16a8e1bebbb206f8005af8.jpg
0
179574
https://media.kaufland-online.de/images/banner/original/6c0a77320415c1eff1b7d30230945afc.jpg
0
175012
https://media.kaufland-online.de/images/banner/original/d48dabcc315cdd73d741dd12817923a9.jpg
0
165622
https://media.kaufland-online.de/images/banner/original/e48effc95a75aa769d562f0e92b060a7.jpg
0
140167
https://media.kaufland-online.de/images/banner/original/0def738d78758907e0c809fdb8b5f5c0.jpg
0
76032
https://media.kaufland-online.de/images/banner/original/96a13c450afbc07fcf7a7ced5f4a860c.jpg
0
53541
https://media.kaufland-online.de/images/banner/original/f11afe1d17fbd361212f461db0276dc8.png
0
40504
https://media.kaufland-online.de/images/items/200x200/4a8d3c4427f61f22cd4a8a12c885f5ea.jpg
0
9296
https://media.kaufland-online.de/images/items/200x200/1216346144dfea6dfa623c506e434f40.jpg
0
9051
https://media.kaufland-online.de/images/items/200x200/a89e54e51a247a128471584c6b1b4623.jpg
0
8631
https://media.kaufland-online.de/images/items/200x200/251d92fee636103448882e94dce190c9.jpg
0
7685
https://media.kaufland-online.de/images/items/200x200/e9ae1d4f6c5a53a364dc1c594cc8636a.jpg
0
6363
https://media.kaufland-online.de/images/items/200x200/efaca7bd08698917bf4dc161da9954db.jpg
0
6224
https://media.kaufland-online.de/images/items/200x200/7d5317ee1ccecd63c346019b4514ad22.jpg
0
5988
https://media.kaufland-online.de/images/items/200x200/ff73fdb72683303bcd12972a48cf78f4.jpg
0
5769
https://media.kaufland-online.de/images/items/200x200/2a62b7eb22be31442a961975c322c54d.jpg
0
5214
https://media.kaufland-online.de/images/items/200x200/f83c50f99bb0be8c6aeda8c70977cdd8.jpg
0
5115
https://media.kaufland-online.de/images/items/200x200/a48da91069aaf687b1aeee9d785ded50.jpg
0
5073
https://media.kaufland-online.de/images/items/200x200/07f4da83269df177839beb2b1f7b9e93.jpg
0
4888
https://media.kaufland-online.de/images/items/200x200/2f9140cce2e7291272533653de287377.jpg
0
4885
https://media.kaufland-online.de/images/items/200x200/7be35abade72e1c7f9b0bc74ac4f7090.jpg
0
4700
https://media.kaufland-online.de/images/items/200x200/b069a903fd19008fe1e7a5ead2267095.jpg
0
4556
https://media.kaufland-online.de/images/items/200x200/8f474c64487a708d0cd321946d18ec3a.jpg
0
4417
https://media.kaufland-online.de/images/items/200x200/39561220795793ca134f4fbaf25010b7.jpg
0
4258
https://media.kaufland-online.de/images/items/200x200/f84017163cfff2cb93f0faa8436ea1ff.jpg
0
4204
https://media.kaufland-online.de/images/items/200x200/1e9fdfc02fc1c3426604f197b2d9f3e7.jpg
0
4083
https://media.kaufland-online.de/images/items/200x200/186c7654acb63a5965f52869fbfb0cfd.jpg
0
3873
https://media.kaufland-online.de/images/items/200x200/c08511daaaa91ca3fc234ed94cb389b7.jpg
0
3766
https://media.kaufland-online.de/images/items/200x200/9ccdfeddd6c22e3e47305272743f6453.jpg
0
3344
https://media.kaufland-online.de/images/items/200x200/920e6be7761ee98213e2ce053648d331.jpg
0
1412
https://t.contentsquare.net/uxa/8fb48415ac213.js
900000
54857
https://consent.cookiebot.com/uc.js
1109000
24183
https://connect.facebook.net/signals/config/373612823634808?v=2.9.39&r=stable
1200000
74808
https://connect.facebook.net/en_US/fbevents.js
1200000
25138
https://www.google-analytics.com/plugins/ua/ec.js
3600000
1903
https://www.google-analytics.com/analytics.js
7200000
20199
https://s.pinimg.com/ct/core.js
7200000
1048
https://s.pinimg.com/ct/lib/main.dec9de31.js
1209600000
17551
Avoid an excessive DOM size — 2,288 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
2288
Maximum DOM Depth
19
Maximum Child Elements
22
Reduce the impact of third-party code — Third-party code blocked the main thread for 330 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
56866
187.691
126554
140.177
101049
0
26918
0
24183
0
20219
0
16829
0
10195
0
741
0
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://media.kaufland-online.de/images/banner/original/76d7827b9d16a8e1bebbb206f8005af8.jpg
https://media.kaufland-online.de/images/banner/original/6c0a77320415c1eff1b7d30230945afc.jpg
https://media.kaufland-online.de/images/banner/original/d48dabcc315cdd73d741dd12817923a9.jpg
https://media.kaufland-online.de/images/banner/original/e48effc95a75aa769d562f0e92b060a7.jpg
https://media.kaufland-online.de/images/banner/original/0def738d78758907e0c809fdb8b5f5c0.jpg
https://media.kaufland-online.de/images/banner/original/96a13c450afbc07fcf7a7ced5f4a860c.jpg
https://media.kaufland-online.de/images/banner/original/f11afe1d17fbd361212f461db0276dc8.png
https://www.kaufland.de/homepage/dist/img/image_category_fashion_desktop.868e066.png
https://www.kaufland.de/homepage/dist/img/image_category_elektronik_desktop.f6badb9.png
https://www.kaufland.de/homepage/dist/img/image_category_sport_desktop.de9a937.png
https://www.kaufland.de/homepage/dist/img/image_category_kfz_desktop.e41f602.png
https://www.kaufland.de/homepage/dist/img/image_category_drogerie_desktop.adfdf69.png
https://www.kaufland.de/homepage/dist/img/image_category_lebensmittel_desktop.4f267c9.png
https://www.kaufland.de/homepage/dist/img/image_category_baumarkt_desktop.10838d4.png
https://media.kaufland-online.de/images/items/200x200/4a8d3c4427f61f22cd4a8a12c885f5ea.jpg
https://media.kaufland-online.de/images/items/200x200/1216346144dfea6dfa623c506e434f40.jpg
https://www.kaufland.de/homepage/dist/img/image_category_haushalt_desktop.883ea1e.png
https://media.kaufland-online.de/images/items/200x200/a89e54e51a247a128471584c6b1b4623.jpg
https://media.kaufland-online.de/images/items/200x200/251d92fee636103448882e94dce190c9.jpg
https://www.kaufland.de/homepage/dist/img/image_category_wohnen_desktop.e10939b.png
https://www.kaufland.de/homepage/dist/img/image_category_baby&kind_desktop.1966400.png
https://media.kaufland-online.de/images/items/200x200/e9ae1d4f6c5a53a364dc1c594cc8636a.jpg
https://media.kaufland-online.de/images/items/200x200/efaca7bd08698917bf4dc161da9954db.jpg
https://media.kaufland-online.de/images/items/200x200/7d5317ee1ccecd63c346019b4514ad22.jpg
https://media.kaufland-online.de/images/items/200x200/ff73fdb72683303bcd12972a48cf78f4.jpg
https://media.kaufland-online.de/images/items/200x200/2a62b7eb22be31442a961975c322c54d.jpg
https://media.kaufland-online.de/images/items/200x200/f83c50f99bb0be8c6aeda8c70977cdd8.jpg
https://media.kaufland-online.de/images/items/200x200/a48da91069aaf687b1aeee9d785ded50.jpg
https://media.kaufland-online.de/images/items/200x200/07f4da83269df177839beb2b1f7b9e93.jpg
https://media.kaufland-online.de/images/items/200x200/2f9140cce2e7291272533653de287377.jpg
https://media.kaufland-online.de/images/items/200x200/7be35abade72e1c7f9b0bc74ac4f7090.jpg
https://media.kaufland-online.de/images/items/200x200/b069a903fd19008fe1e7a5ead2267095.jpg
https://media.kaufland-online.de/images/items/200x200/8f474c64487a708d0cd321946d18ec3a.jpg
https://media.kaufland-online.de/images/items/200x200/39561220795793ca134f4fbaf25010b7.jpg
https://media.kaufland-online.de/images/items/200x200/f84017163cfff2cb93f0faa8436ea1ff.jpg
https://media.kaufland-online.de/images/items/200x200/1e9fdfc02fc1c3426604f197b2d9f3e7.jpg
https://media.kaufland-online.de/images/items/200x200/186c7654acb63a5965f52869fbfb0cfd.jpg
https://media.kaufland-online.de/images/items/200x200/c08511daaaa91ca3fc234ed94cb389b7.jpg
https://media.kaufland-online.de/images/items/200x200/9ccdfeddd6c22e3e47305272743f6453.jpg
https://www.kaufland.de/homepage/dist/img/idealo_logo.9ffb386.png
https://media.kaufland-online.de/images/items/200x200/920e6be7761ee98213e2ce053648d331.jpg
88

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of kaufland.de. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Names and labels

Buttons have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Internationalization and localization

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Kaufland.de may provide assistance to deaf or hearing-impaired users with captions on videos.

Navigation

The page does not contain a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.

Contrast

ARIA

ARIA IDs are not unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Failing Elements

Internationalization and localization

`<html>` element does not have a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
73

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that kaufland.de should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Vue
Nuxt.js
core-js
core-js-global@3.9.1; core-js-pure@3.0.0
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://kaufland.de/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Audits

Registers an `unload` listener
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Source
Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: the server responded with a status of 401 (Unauthorized)
Failed to load resource: the server responded with a status of 403 (Forbidden)
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.kaufland.de/homepage/dist/f015b3d.js
https://www.kaufland.de/homepage/dist/f015b3d.js.map
https://www.kaufland.de/homepage/dist/fc97588.js
https://www.kaufland.de/homepage/dist/fc97588.js.map
https://www.kaufland.de/homepage/dist/ba9d78c.js
https://www.kaufland.de/homepage/dist/ba9d78c.js.map
https://www.kaufland.de/homepage/dist/99c7b07.js
https://www.kaufland.de/homepage/dist/99c7b07.js.map
https://www.kaufland.de/homepage/dist/5336e85.js
https://www.kaufland.de/homepage/dist/5336e85.js.map
https://www.kaufland.de/homepage/dist/4dd2b38.js
https://www.kaufland.de/homepage/dist/4dd2b38.js.map
https://www.kaufland.de/homepage/dist/47950fc.js
https://www.kaufland.de/homepage/dist/47950fc.js.map
100

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for kaufland.de. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of kaufland.de on mobile screens.
Document uses legible font sizes
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Tap targets are sized appropriately
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
73

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of kaufland.de. This includes details about web app manifests.

Installable

Web app manifest and service worker meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of kaufland.de on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Avg. (All Categories) 71
Performance 16
Accessibility 84
Best Practices 80
SEO 100
Progressive Web App 75
0–49 (Fail) 50–89 (Average) 90–100 (Pass)
URL: https://www.kaufland.de/
Updated: 15th May, 2021

1.63 seconds
First Contentful Paint (FCP)
50%
43%
7%

0.08 seconds
First Input Delay (FID)
77%
12%
11%

Simulate loading on mobile
16

Performance

Indicates how well the page is performing and highlights opportunities where performance may be improved for kaufland.de. This includes details about optimizing page load times which can result in a better user experience.

Opportunities

Eliminate render-blocking resources
Resources, such as JavaScript and style sheets, can block the first paint of the page. Kaufland.de should consider delivering critical JavaScript/style sheets (JS/CSS) inline and deferring all non-critical JS/CSS.
Minify CSS
Cascading Style Sheets (CSS) files can contribute to network payload sizes. Kaufland.de should consider minifying CSS files.
Remove unused CSS — Potential savings of 15 KiB
Dead and/or unused rules in Style Sheets (CSS) can contribute to network payload sizes. Kaufland.de should consider removing dead rules from style sheets and deferring the loading of CSS not used for above-the-fold content.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.kaufland.de/homepage/dist/css/93e124d.css
21375
15696
Enable text compression
Text-based resources should be served with compression, such as gzip, deflate or brotli.
Preconnect to required origins
Resource hints, such as 'preconnect' or 'dns-prefetch', may assist in establishing early connections to important third-party origins.
Initial server response time was short — Root document took 230 ms
It is advised to keep the server response time short for the main document, because all other requests depend on it.
URL Time Spent (Ms)
https://www.kaufland.de/
225.128
Avoid multiple page redirects — Potential savings of 630 ms
Redirects can cause additional delays before the page can begin loading. Kaufland.de should avoid multiple or unnecessary page redirects.
URL Time Spent (Ms)
http://kaufland.de/
630
https://www.kaufland.de/
0
Preload key requests
Key requests can be preloaded by using '<link rel=preload>'. Kaufland.de should consider using '<link rel=preload>' to prioritize fetching resources that are currently requested later in page load.
Use video formats for animated content
Large GIFs are inefficient for delivering animated content. It is recommended to use MPEG4/WebM videos for animations and PNG/WebP for static images instead of GIF.
Remove duplicate modules in JavaScript bundles
Ensure that no duplicate JavaScript modules from bundles exist to reduce bytes consumed by network activity.
Preload Largest Contentful Paint image
It is recommended to preload images used by LCP elements, to improve LCP time.
URL Potential Savings (Ms)
https://media.kaufland-online.de/images/banner/original/bdc26c0ba7073fd6fa9771df9510be4e.jpg
0

Diagnostics

Avoids enormous network payloads — Total size was 2,546 KiB
Large network payloads can cost users money and are linked to long load times.
URL Transfer Size (Bytes)
https://media.kaufland-online.de/images/banner/original/a5011cb832d77adc7d97e373b7262c25.jpg
298960
https://media.kaufland-online.de/images/banner/original/669e3ca4b8a91173e0a7d9551a9e984e.jpg
297099
https://media.kaufland-online.de/images/banner/original/bdc26c0ba7073fd6fa9771df9510be4e.jpg
260662
https://media.kaufland-online.de/images/banner/original/faa6bbbf31571f82d36374f2575f8b9b.jpg
259696
https://media.kaufland-online.de/images/banner/original/346fdc5a5a2cbfd8eeb0536a2973358d.jpg
244116
https://media.kaufland-online.de/images/banner/original/f1628e7d8c96c38aa342b64e417c7aea.jpg
207816
https://www.kaufland.de/homepage/dist/f015b3d.js
187454
https://www.kaufland.de/homepage/dist/fc97588.js
91562
https://www.kaufland.de/homepage/dist/ba9d78c.js
78959
https://www.googletagmanager.com/gtm.js?id=GTM-THPRGJ8
68547
Avoid chaining critical requests — 1 chain found
Below is a list of Critical Request Chains, which shows which resources are loaded with a high priority. Kaufland.de should consider reducing the length of chains, reducing the download size of resources, or deferring the download of unnecessary resources to improve page load.
User Timing marks and measures
Make use of the User Timing API to measure an app's real-world performance during key user experiences.
All text remains visible during webfont loads
Make use of the font-display CSS feature, which will ensure text is user-visible while webfonts are loading.
Keep request counts low and transfer sizes small — 76 requests • 2,546 KiB
It is advised to add a budgets.json file in order to set budgets for the quantity and size of page resources.
Resource Type Requests Transfer Size (Bytes)
Total
76
2607016
Image
46
1823347
Script
12
579374
Font
3
118761
Document
1
40585
Stylesheet
5
30593
Other
9
14356
Media
0
0
Third-party
30
1864289
Minimize third-party usage — Third-party code blocked the main thread for 50 ms
It is advised to either limit, remove or delay the loading of redundant third-party code which may be significantly impacting load performance.
Third-Party Transfer Size (Bytes) Main-Thread Blocking Time (Ms)
126549
47.1
24183
0
Lazy load third-party resources with facades
Consider replacing third-party embeds with a facade until they are required (use lazy loading).
Largest Contentful Paint element — 1 element found
The element which was identified as the Largest Contentful Paint.
Element
Avoid large layout shifts — 5 elements found
Below is a list of all DOM elements that contribute to the CLS of the page.
Element CLS Contribution
0.43889086227334
0.29285460506059
0.20978431152688
0.1311151947043
0.12403037365712
Uses passive listeners to improve scrolling performance
Improve the page's scroll performance by marking touch and wheel event listeners as 'passive'.
Avoids `document.write()`
Avoid or limit the use of external scripts that are dynamically injected via 'document.write()' as users on slow connections will be delayed by tens of seconds.
Avoid long main-thread tasks — 9 long tasks found
Below is a list of the longest tasks on the main thread, which is useful when identifying the worst input delay contributors.
URL Start Time (Ms) Duration (Ms)
https://www.kaufland.de/homepage/dist/f015b3d.js
7410
1674
https://www.kaufland.de/homepage/dist/ba9d78c.js
9510
205
https://www.kaufland.de/
1569
162
https://consent.cookiebot.com/uc.js
10899
103
https://www.googletagmanager.com/gtag/js?id=G-9WNMNEZ2M0&l=dataLayer&cx=c
11602
100
https://www.googletagmanager.com/gtm.js?id=GTM-THPRGJ8
10814
69
https://www.kaufland.de/optmzly/tag-js/
9084
66
Unattributable
660
61
https://www.googletagmanager.com/gtm.js?id=GTM-THPRGJ8
10764
50
Avoid non-composited animations
It is recommended to avoid non-composited animations which are often janky and increase CLS.

Budgets

Performance budget
It is advised to keep the quantity and size of all network requests under the targets set by the provided performance budget.
Timing budget
It is advised to set a timing budget to monitor the performance of your site.

Other

Network Requests
Below is a list of network requests that were made during page load.
URL Protocol Start Time (Ms) End Time (Ms) Transfer Size (Bytes) Resource Size (Bytes) Status Code MIME Type Resource Type
http://kaufland.de/
http/1.1
0
231.40700004296
243
0
301
text/html
https://www.kaufland.de/
h2
231.86599998735
455.99700004095
40585
199491
200
text/html
Document
https://www.kaufland.de/static/common/dist/fonts/Kaufland-Regular.woff2
h2
466.32800000953
775.50700004213
39307
38400
200
application/octet-stream
Font
https://www.kaufland.de/static/common/dist/fonts/Kaufland-Bold.woff2
h2
466.48599999025
771.2360000005
39999
39092
200
application/octet-stream
Font
https://www.kaufland.de/static/common/dist/fonts/Kaufland-Heavy.woff2
h2
466.65399998892
670.85799999768
39455
38548
200
application/octet-stream
Font
https://www.kaufland.de/homepage/dist/5336e85.js
h2
466.96799999336
571.04100001743
2573
3604
200
application/javascript
Script
https://www.kaufland.de/homepage/dist/fc97588.js
h2
467.15400001267
876.21900002705
91562
229205
200
application/javascript
Script
https://www.kaufland.de/homepage/dist/css/5bd0246.css
h2
467.50200004317
873.73400002252
1678
1843
200
text/css
Stylesheet
https://www.kaufland.de/homepage/dist/ba9d78c.js
h2
467.87400002358
878.18500003777
78959
234201
200
application/javascript
Script
https://www.kaufland.de/homepage/dist/css/6b80fb9.css
h2
468.07300002547
872.85099999281
1513
1302
200
text/css
Stylesheet
https://www.kaufland.de/homepage/dist/4dd2b38.js
h2
468.28400000231
576.49300002959
23995
70911
200
application/javascript
Script
https://www.kaufland.de/homepage/dist/css/da8a7e0.css
h2
468.41000003042
578.29400000628
4798
16074
200
text/css
Stylesheet
https://www.kaufland.de/homepage/dist/47950fc.js
h2
468.58200000133
674.38400001265
16674
63331
200
application/javascript
Script
https://www.kaufland.de/homepage/dist/css/93e124d.css
h2
468.69100001641
875.02500001574
21375
91341
200
text/css
Stylesheet
https://www.kaufland.de/homepage/dist/f015b3d.js
h2
468.7869999907
886.40800002031
187454
527078
200
application/javascript
Script
https://www.kaufland.de/homepage/dist/css/794ad91.css
h2
468.95499998936
574.90700000199
1229
835
200
text/css
Stylesheet
https://www.kaufland.de/homepage/dist/99c7b07.js
h2
469.19900004286
573.0620000395
1926
2344
200
application/javascript
Script
https://www.kaufland.de/optmzly/tag-js/
h2
472.17299998738
882.94099998893
11360
43318
200
application/javascript
Script
https://www.kaufland.de/static/common/dist/js/cookiebotOnMarketplace.js
h2
892.4780000234
998.79500002135
14139
44073
200
application/javascript
Script
https://media.kaufland-online.de/images/banner/original/bdc26c0ba7073fd6fa9771df9510be4e.jpg
h2
892.5889999955
949.68900003005
260662
260225
200
image/jpeg
Image
https://media.kaufland-online.de/images/banner/original/669e3ca4b8a91173e0a7d9551a9e984e.jpg
h2
892.69700000295
928.46900003497
297099
296662
200
image/jpeg
Image
https://media.kaufland-online.de/images/banner/original/faa6bbbf31571f82d36374f2575f8b9b.jpg
h2
892.79100002022
934.0460000094
259696
259259
200
image/jpeg
Image
https://media.kaufland-online.de/images/banner/original/f1628e7d8c96c38aa342b64e417c7aea.jpg
h2
892.92000001296
962.44100003969
207816
207379
200
image/jpeg
Image
https://media.kaufland-online.de/images/banner/original/346fdc5a5a2cbfd8eeb0536a2973358d.jpg
h2
893.0560000008
935.00800000038
244116
243679
200
image/jpeg
Image
https://media.kaufland-online.de/images/banner/original/a5011cb832d77adc7d97e373b7262c25.jpg
h2
893.16400000826
941.89100002404
298960
298523
200
image/jpeg
Image
https://www.kaufland.de/homepage/dist/img/image_category_wohnen_mobile.46502f6.png
h2
893.26600002823
999.94900001911
4945
4054
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/image_category_elektronik_mobile.6e2abe9.png
h2
893.35000002757
1000.1460000058
6483
5592
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/image_category_baumarkt_mobile.ca502fb.png
h2
893.47499998985
1001.0800000164
5705
4814
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/image_category_haushalt_mobile.b5abc3a.png
h2
893.63599999342
1099.6240000241
5452
4561
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/image_category_baby&kind_mobile.1cf9553.png
h2
893.75400001882
1100.6720000296
4627
3736
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/image_category_sport_mobile.07ee8bb.png
h2
893.85300001595
1100.1990000368
6863
5972
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/image_category_drogerie_mobile.8b459d3.png
h2
894.03399999719
999.46200003615
6263
5372
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/image_category_fashion_mobile.da9437c.png
h2
894.13400000194
1100.483999995
7387
6496
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/image_category_kfz_mobile.b2d8369.png
h2
894.22800001921
1000.6109999958
6337
5446
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/image_category_lebensmittel_mobile.ca53e63.png
h2
894.3459999864
1099.9680000241
5667
4776
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/klarna.8839756.png
h2
894.48100002483
999.75100002484
4486
3595
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/paypal.108d9a1.png
h2
894.59700003499
1000.8089999901
5917
5026
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/sepa.15f9263.png
h2
895.12900001137
1000.3969999962
6753
5862
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/consors_finanz.9c4d638.png
h2
895.23500000359
1003.4389999928
6672
5781
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/idealo_logo.9ffb386.png
h2
895.33999998821
1001.3150000013
2011
1120
200
image/png
Image
https://www.googletagmanager.com/gtm.js?id=GTM-THPRGJ8
h2
1120.3080000123
1149.2070000386
68547
254988
200
application/javascript
Script
https://www.kaufland.de/backend/account/v1/widget
h2
1479.8380000284
1593.4119999874
613
2
401
application/json
XHR
https://media.kaufland-online.de/images/banner/original/73afa5a4031580ab4bdeeb9b19bf387d.png
h2
1480.1110000117
1496.3369999896
35404
34969
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/klarna_mobile.4464915.png
h2
1481.0230000294
1586.0310000135
3844
2953
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/paypal_mobile.f773efc.png
h2
1481.1820000177
1585.1610000245
6286
5395
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/sepa_mobile.c41ec52.png
h2
1481.4210000332
1584.7770000109
6946
6055
200
image/png
Image
https://www.kaufland.de/homepage/dist/img/consors_finanz_mobile.7e9bcb5.png
h2
1481.557000021
1585.4570000083
7146
6255
200
image/png
Image
https://www.kaufland.de/backend/navigation/v1/footer
h2
1482.6500000199
1599.4049999863
1575
2126
200
application/json
XHR
https://www.kaufland.de/backend/recommendations/v1/last-seen
h2
1484.3380000093
1758.2370000309
2727
5499
200
application/json
XHR
https://www.kaufland.de/backend/recommendations/v1/personalized
h2
1484.9890000187
1787.3959999997
2870
5087
200
application/json
XHR
https://www.kaufland.de/backend/iam/v1/sdk/customerinfo
h2
1485.6990000117
1598.066000035
688
32
403
application/json
XHR
https://www.kaufland.de/backend/tracking/v1/gtm
h2
1489.5719999913
1600.1999999862
993
63
200
application/json
XHR
https://media.kaufland-online.de/images/items/200x200/251d92fee636103448882e94dce190c9.jpg
h2
1984.3910000054
1998.3970000176
7685
7250
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/39561220795793ca134f4fbaf25010b7.jpg
h2
1984.5080000232
1999.2199999979
4258
3823
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/2f9140cce2e7291272533653de287377.jpg
h2
1984.6510000061
2010.6340000057
4885
4450
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/1216346144dfea6dfa623c506e434f40.jpg
h2
1984.831000038
1998.8200000371
9051
8616
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/1e9fdfc02fc1c3426604f197b2d9f3e7.jpg
h2
1984.999999986
1999.4890000089
4083
3648
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/efaca7bd08698917bf4dc161da9954db.jpg
h2
1985.1600000402
2000.5460000248
6224
5789
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/a89e54e51a247a128471584c6b1b4623.jpg
h2
1985.3340000263
2000.2990000066
8631
8196
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/7be35abade72e1c7f9b0bc74ac4f7090.jpg
h2
1985.5519999983
2000.801999995
4700
4267
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/f83c50f99bb0be8c6aeda8c70977cdd8.jpg
h2
1985.698000004
2010.4050000082
5115
4680
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/9ccdfeddd6c22e3e47305272743f6453.jpg
h2
1985.8020000393
1999.8600000399
3344
2909
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/f84017163cfff2cb93f0faa8436ea1ff.jpg
h2
1985.9610000276
2000.0630000141
4204
3769
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/4a789aeed17d19d31f2ad64917af9ca2.jpg
h2
1986.4590000361
2016.9340000139
4397
3962
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/0e1687dd29325df50fe75b5883b2248e.jpg
h2
1986.6690000053
2010.0819999934
7369
6934
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/6e51d1b9a7e7c8df90fedec75729ca41.jpg
h2
1986.8290000013
2001.0130000301
4659
4224
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/d613a1b690c890c91082b35ff92e515c.jpg
h2
1986.9649999891
2002.3670000373
3440
3005
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/5aea7085f79fe60d4d838d7be8b73a3d.jpg
h2
1987.174000009
2080.0610000151
2924
2489
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/4f9f8c385704e31ddeb2bfdf7c84ed5d.jpg
h2
1987.4180000043
2001.5809999895
7105
6670
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/45b2a502801e5896bc79ef5c52af58f2.jpg
h2
1987.5970000285
2010.9309999971
10356
9921
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/b7e7e44118147da048075aa646937cb9.jpg
h2
1987.7310000011
2020.4440000234
2897
2462
200
image/jpeg
Image
https://media.kaufland-online.de/images/items/200x200/c33e9b63ea4fce704f9431dbb35d3013.jpg
h2
1988.0669999984
2002.0570000052
4477
4042
200
image/jpeg
Image
https://www.kaufland.de/cart/?format=json
h2
2008.8870000327
2147.9270000127
2402
17
200
application/json
XHR
https://consent.cookiebot.com/uc.js
h2
2046.4790000115
2071.7440000153
24183
73233
200
application/javascript
Script
https://www.googletagmanager.com/gtag/js?id=G-9WNMNEZ2M0&l=dataLayer&cx=c
h2
2116.0640000016
2134.1050000046
58002
157516
200
application/javascript
Script
https://www.kaufland.de/cart/checkout/ensure-login/
h2
2191.6400000337
2336.8600000395
2245
181
200
application/json
XHR
Network Round Trip Times — 0 ms
High Network RTT (Round Trip Times) can have a large impact on performance. Providing servers geographically closer to the user could improve performance.
Server Backend Latencies — 0 ms
High server latencies indicate the server is overloaded or has a poor backend performance.
Tasks
Below is a list of the top-level main thread tasks that executed during page load.
Start Time (Ms) End Time (Ms)
484.207
6.39
491.196
5.886
911.817
16.543
928.375
80.957
1011.937
7.12
1029.2
837.188
1866.724
14.965
1898.748
5.584
1912.567
102.674
2015.295
12.853
2038.312
15.236
2061.672
6.081
2072.577
12.426
2091.602
17.225
2118.071
25.625
2170.096
24.926
2195.056
10.23
2208.857
7.132
2217.562
6.489
Diagnostics
Below is a collection of useful page vitals.
View Data
Metrics
Below is a collection of metrics.
View Data

Opportunities

Defer offscreen images — Potential savings of 51 KiB
Time to Interactive can be slowed down by resources on the page. Kaufland.de should consider lazy-loading offscreen and hidden images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://www.kaufland.de/homepage/dist/img/image_category_fashion_mobile.da9437c.png
6496
6496
https://www.kaufland.de/homepage/dist/img/consors_finanz_mobile.7e9bcb5.png
6255
6255
https://www.kaufland.de/homepage/dist/img/sepa_mobile.c41ec52.png
6055
6055
https://www.kaufland.de/homepage/dist/img/image_category_sport_mobile.07ee8bb.png
5972
5972
https://www.kaufland.de/homepage/dist/img/image_category_kfz_mobile.b2d8369.png
5446
5446
https://www.kaufland.de/homepage/dist/img/paypal_mobile.f773efc.png
5395
5395
https://www.kaufland.de/homepage/dist/img/image_category_drogerie_mobile.8b459d3.png
5372
5372
https://www.kaufland.de/homepage/dist/img/image_category_lebensmittel_mobile.ca53e63.png
4776
4776
https://www.kaufland.de/homepage/dist/img/image_category_baby&kind_mobile.1cf9553.png
3736
3736
https://www.kaufland.de/homepage/dist/img/klarna_mobile.4464915.png
2953
2953
Minify JavaScript — Potential savings of 5 KiB
JavaScript (JS) files can contribute to network payload sizes and increase script parse times. Kaufland.de should consider minifying JS files.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.kaufland.de/static/common/dist/js/cookiebotOnMarketplace.js
14139
4638
Avoid serving legacy JavaScript to modern browsers — Potential savings of 25 KiB
Polyfills and transforms enable legacy browsers to use new JavaScript features. For bundled JavaScript it is recommended to adopt a modern script deployment strategy using module/nomodule feature detection. This will reduce the amount of code shipped to modern browsers.
URL Potential Savings (Bytes)
https://www.kaufland.de/homepage/dist/fc97588.js
17344
https://www.kaufland.de/homepage/dist/f015b3d.js
7739
https://www.kaufland.de/homepage/dist/4dd2b38.js
623
https://www.kaufland.de/homepage/dist/ba9d78c.js
54
https://www.kaufland.de/homepage/dist/47950fc.js
42

Metrics

First Contentful Paint — 5.7 s
The time taken for the first image or text on the page to be rendered.
Speed Index — 6.9 s
The time taken for the page contents to be visibly populated.
Largest Contentful Paint — 14.9 s
The timing of the largest text or image that is painted.
Time to Interactive — 9.8 s
The time taken for the page to become fully interactive.
Total Blocking Time — 1,140 ms
The total blocking time is the sum of all time periods between First Contentful Paint and Time to Interactive (when task length exceeded 50ms).
Cumulative Layout Shift — 1.214
Cumulative Layout Shift is the measurement of visible elements collective movement within the viewport.
View Data

Other

First CPU Idle — 7.8 s
The time taken for the page's main thread to be quiet enough to handle input.
Max Potential First Input Delay — 1,670 ms
Users could experience a delay when interacting with the page.
First Meaningful Paint — 5.7 s
The time taken for the primary content of the page to be rendered.
Estimated Input Latency — 950 ms
The time taken for the page to respond to user input (during the busiest 5 second window of page load). Users are likely to perceive kaufland.de as laggy when the latency is higher than 0.05 seconds.
First Contentful Paint (3G) — 10200 ms
The time taken for the first image or text on the page to be rendered while on a 3G network.

Opportunities

Properly size images — Potential savings of 1,098 KiB
Images can slow down the page's load time. Kaufland.de should consider serving more appropriate-sized images.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://media.kaufland-online.de/images/banner/original/a5011cb832d77adc7d97e373b7262c25.jpg
298523
214444
https://media.kaufland-online.de/images/banner/original/669e3ca4b8a91173e0a7d9551a9e984e.jpg
296662
213108
https://media.kaufland-online.de/images/banner/original/bdc26c0ba7073fd6fa9771df9510be4e.jpg
260225
186933
https://media.kaufland-online.de/images/banner/original/faa6bbbf31571f82d36374f2575f8b9b.jpg
259259
186239
https://media.kaufland-online.de/images/banner/original/346fdc5a5a2cbfd8eeb0536a2973358d.jpg
243679
175047
https://media.kaufland-online.de/images/banner/original/f1628e7d8c96c38aa342b64e417c7aea.jpg
207379
148971
Remove unused JavaScript — Potential savings of 222 KiB
It is advised to remove unused JavaScript in order to reduce bytes consumed by network activity.
URL Transfer Size (Bytes) Potential Savings (Bytes)
https://www.kaufland.de/homepage/dist/f015b3d.js
187454
121820
https://www.kaufland.de/homepage/dist/ba9d78c.js
78959
40302
https://www.kaufland.de/homepage/dist/fc97588.js
91562
36783
https://www.googletagmanager.com/gtag/js?id=G-9WNMNEZ2M0&l=dataLayer&cx=c
58002
28427
Efficiently encode images — Potential savings of 325 KiB
Unoptimized images can consume more cellular data than what is necessary.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://media.kaufland-online.de/images/banner/original/346fdc5a5a2cbfd8eeb0536a2973358d.jpg
243679
152912
https://media.kaufland-online.de/images/banner/original/a5011cb832d77adc7d97e373b7262c25.jpg
298523
95188
https://media.kaufland-online.de/images/banner/original/f1628e7d8c96c38aa342b64e417c7aea.jpg
207379
68774
https://media.kaufland-online.de/images/banner/original/669e3ca4b8a91173e0a7d9551a9e984e.jpg
296662
16169
Serve images in next-gen formats — Potential savings of 806 KiB
Image formats like PNG and JPEG have poor compression when compared to other next-gen formats, such as JPEG 200, JPEG XR and WebP.
URL Resource Size (Bytes) Potential Savings (Bytes)
https://media.kaufland-online.de/images/banner/original/346fdc5a5a2cbfd8eeb0536a2973358d.jpg
243679
211079
https://media.kaufland-online.de/images/banner/original/a5011cb832d77adc7d97e373b7262c25.jpg
298523
186731
https://media.kaufland-online.de/images/banner/original/f1628e7d8c96c38aa342b64e417c7aea.jpg
207379
149693
https://media.kaufland-online.de/images/banner/original/669e3ca4b8a91173e0a7d9551a9e984e.jpg
296662
118898
https://media.kaufland-online.de/images/banner/original/faa6bbbf31571f82d36374f2575f8b9b.jpg
259259
89429
https://media.kaufland-online.de/images/banner/original/bdc26c0ba7073fd6fa9771df9510be4e.jpg
260225
45579
https://media.kaufland-online.de/images/banner/original/73afa5a4031580ab4bdeeb9b19bf387d.png
34969
23561

Diagnostics

Serve static assets with an efficient cache policy — 28 resources found
Kaufland.de can speed up repeat visits by increasing the cache lifetime, which is essentially how long before a cached copy expires.
URL Cache TTL (Ms) Transfer Size (Bytes)
https://media.kaufland-online.de/images/banner/original/a5011cb832d77adc7d97e373b7262c25.jpg
0
298960
https://media.kaufland-online.de/images/banner/original/669e3ca4b8a91173e0a7d9551a9e984e.jpg
0
297099
https://media.kaufland-online.de/images/banner/original/bdc26c0ba7073fd6fa9771df9510be4e.jpg
0
260662
https://media.kaufland-online.de/images/banner/original/faa6bbbf31571f82d36374f2575f8b9b.jpg
0
259696
https://media.kaufland-online.de/images/banner/original/346fdc5a5a2cbfd8eeb0536a2973358d.jpg
0
244116
https://media.kaufland-online.de/images/banner/original/f1628e7d8c96c38aa342b64e417c7aea.jpg
0
207816
https://media.kaufland-online.de/images/banner/original/73afa5a4031580ab4bdeeb9b19bf387d.png
0
35404
https://media.kaufland-online.de/images/items/200x200/45b2a502801e5896bc79ef5c52af58f2.jpg
0
10356
https://media.kaufland-online.de/images/items/200x200/1216346144dfea6dfa623c506e434f40.jpg
0
9051
https://media.kaufland-online.de/images/items/200x200/a89e54e51a247a128471584c6b1b4623.jpg
0
8631
https://media.kaufland-online.de/images/items/200x200/251d92fee636103448882e94dce190c9.jpg
0
7685
https://media.kaufland-online.de/images/items/200x200/0e1687dd29325df50fe75b5883b2248e.jpg
0
7369
https://media.kaufland-online.de/images/items/200x200/4f9f8c385704e31ddeb2bfdf7c84ed5d.jpg
0
7105
https://media.kaufland-online.de/images/items/200x200/efaca7bd08698917bf4dc161da9954db.jpg
0
6224
https://media.kaufland-online.de/images/items/200x200/f83c50f99bb0be8c6aeda8c70977cdd8.jpg
0
5115
https://media.kaufland-online.de/images/items/200x200/2f9140cce2e7291272533653de287377.jpg
0
4885
https://media.kaufland-online.de/images/items/200x200/7be35abade72e1c7f9b0bc74ac4f7090.jpg
0
4700
https://media.kaufland-online.de/images/items/200x200/6e51d1b9a7e7c8df90fedec75729ca41.jpg
0
4659
https://media.kaufland-online.de/images/items/200x200/c33e9b63ea4fce704f9431dbb35d3013.jpg
0
4477
https://media.kaufland-online.de/images/items/200x200/4a789aeed17d19d31f2ad64917af9ca2.jpg
0
4397
https://media.kaufland-online.de/images/items/200x200/39561220795793ca134f4fbaf25010b7.jpg
0
4258
https://media.kaufland-online.de/images/items/200x200/f84017163cfff2cb93f0faa8436ea1ff.jpg
0
4204
https://media.kaufland-online.de/images/items/200x200/1e9fdfc02fc1c3426604f197b2d9f3e7.jpg
0
4083
https://media.kaufland-online.de/images/items/200x200/d613a1b690c890c91082b35ff92e515c.jpg
0
3440
https://media.kaufland-online.de/images/items/200x200/9ccdfeddd6c22e3e47305272743f6453.jpg
0
3344
https://media.kaufland-online.de/images/items/200x200/5aea7085f79fe60d4d838d7be8b73a3d.jpg
0
2924
https://media.kaufland-online.de/images/items/200x200/b7e7e44118147da048075aa646937cb9.jpg
0
2897
https://consent.cookiebot.com/uc.js
1080000
24183
Avoid an excessive DOM size — 2,397 elements
A large DOM (Document Object Model) will increase memory usage, cause longer system calculations as well as costly layout reflows.
Statistic Element Value
Total DOM Elements
2397
Maximum DOM Depth
19
Maximum Child Elements
21
Reduce JavaScript execution time — 3.7 s
JavaScript (JS) execution time can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
URL Total CPU Time (Ms) Script Evaluation (Ms) Script Parse (Ms)
https://www.kaufland.de/homepage/dist/4dd2b38.js
3691.5
3129.72
4.864
https://www.kaufland.de/
693.66
12.088
11.468
Unattributable
325.004
3.904
0.52
https://www.googletagmanager.com/gtm.js?id=GTM-THPRGJ8
196.756
164.728
23.564
https://www.googletagmanager.com/gtag/js?id=G-9WNMNEZ2M0&l=dataLayer&cx=c
105.284
87.908
13.684
https://consent.cookiebot.com/uc.js
98.556
82.508
8.072
https://www.kaufland.de/homepage/dist/ba9d78c.js
90.696
42.748
14.56
https://www.kaufland.de/homepage/dist/f015b3d.js
83.672
1.636
34.616
https://www.kaufland.de/static/common/dist/js/cookiebotOnMarketplace.js
54.14
48.44
3.484
Minimize main-thread work — 5.4 s
Main-thread work timing can be lowered by reducing the time required for parsing, compiling and executing JS. Delivering smaller JS payloads may help with this.
Category Time Spent (Ms)
Script Evaluation
3580.368
Style & Layout
635.632
Other
427.968
Garbage Collection
291.712
Rendering
165.896
Script Parsing & Compilation
141.668
Parse HTML & CSS
132.38
Image elements do not have explicit `width` and `height`
Reduce layout shifts and improve CLS by setting explicit width and height properties on image elements.
URL Failing Elements
https://media.kaufland-online.de/images/banner/original/a5011cb832d77adc7d97e373b7262c25.jpg
https://media.kaufland-online.de/images/banner/original/a5011cb832d77adc7d97e373b7262c25.jpg
https://media.kaufland-online.de/images/banner/original/669e3ca4b8a91173e0a7d9551a9e984e.jpg
https://media.kaufland-online.de/images/banner/original/669e3ca4b8a91173e0a7d9551a9e984e.jpg
https://media.kaufland-online.de/images/banner/original/669e3ca4b8a91173e0a7d9551a9e984e.jpg
https://media.kaufland-online.de/images/banner/original/bdc26c0ba7073fd6fa9771df9510be4e.jpg
https://media.kaufland-online.de/images/banner/original/bdc26c0ba7073fd6fa9771df9510be4e.jpg
https://media.kaufland-online.de/images/banner/original/faa6bbbf31571f82d36374f2575f8b9b.jpg
https://media.kaufland-online.de/images/banner/original/faa6bbbf31571f82d36374f2575f8b9b.jpg
https://media.kaufland-online.de/images/banner/original/346fdc5a5a2cbfd8eeb0536a2973358d.jpg
https://media.kaufland-online.de/images/banner/original/346fdc5a5a2cbfd8eeb0536a2973358d.jpg
https://media.kaufland-online.de/images/banner/original/346fdc5a5a2cbfd8eeb0536a2973358d.jpg
https://media.kaufland-online.de/images/banner/original/f1628e7d8c96c38aa342b64e417c7aea.jpg
https://media.kaufland-online.de/images/banner/original/f1628e7d8c96c38aa342b64e417c7aea.jpg
https://media.kaufland-online.de/images/banner/original/73afa5a4031580ab4bdeeb9b19bf387d.png
https://media.kaufland-online.de/images/items/200x200/45b2a502801e5896bc79ef5c52af58f2.jpg
https://media.kaufland-online.de/images/items/200x200/1216346144dfea6dfa623c506e434f40.jpg
https://media.kaufland-online.de/images/items/200x200/a89e54e51a247a128471584c6b1b4623.jpg
https://media.kaufland-online.de/images/items/200x200/251d92fee636103448882e94dce190c9.jpg
https://media.kaufland-online.de/images/items/200x200/0e1687dd29325df50fe75b5883b2248e.jpg
https://media.kaufland-online.de/images/items/200x200/4f9f8c385704e31ddeb2bfdf7c84ed5d.jpg
https://www.kaufland.de/homepage/dist/img/image_category_fashion_mobile.da9437c.png
https://www.kaufland.de/homepage/dist/img/image_category_sport_mobile.07ee8bb.png
https://media.kaufland-online.de/images/items/200x200/efaca7bd08698917bf4dc161da9954db.jpg
https://www.kaufland.de/homepage/dist/img/image_category_elektronik_mobile.6e2abe9.png
https://www.kaufland.de/homepage/dist/img/image_category_kfz_mobile.b2d8369.png
https://www.kaufland.de/homepage/dist/img/image_category_drogerie_mobile.8b459d3.png
https://www.kaufland.de/homepage/dist/img/image_category_baumarkt_mobile.ca502fb.png
https://www.kaufland.de/homepage/dist/img/image_category_lebensmittel_mobile.ca53e63.png
https://media.kaufland-online.de/images/items/200x200/f83c50f99bb0be8c6aeda8c70977cdd8.jpg
https://www.kaufland.de/homepage/dist/img/image_category_haushalt_mobile.b5abc3a.png
https://media.kaufland-online.de/images/items/200x200/2f9140cce2e7291272533653de287377.jpg
https://media.kaufland-online.de/images/items/200x200/7be35abade72e1c7f9b0bc74ac4f7090.jpg
https://media.kaufland-online.de/images/items/200x200/7be35abade72e1c7f9b0bc74ac4f7090.jpg
https://media.kaufland-online.de/images/items/200x200/6e51d1b9a7e7c8df90fedec75729ca41.jpg
https://www.kaufland.de/homepage/dist/img/image_category_wohnen_mobile.46502f6.png
https://media.kaufland-online.de/images/items/200x200/c33e9b63ea4fce704f9431dbb35d3013.jpg
https://media.kaufland-online.de/images/items/200x200/4a789aeed17d19d31f2ad64917af9ca2.jpg
https://media.kaufland-online.de/images/items/200x200/39561220795793ca134f4fbaf25010b7.jpg
https://media.kaufland-online.de/images/items/200x200/f84017163cfff2cb93f0faa8436ea1ff.jpg
https://www.kaufland.de/homepage/dist/img/image_category_baby&kind_mobile.1cf9553.png
https://media.kaufland-online.de/images/items/200x200/1e9fdfc02fc1c3426604f197b2d9f3e7.jpg
https://media.kaufland-online.de/images/items/200x200/d613a1b690c890c91082b35ff92e515c.jpg
https://media.kaufland-online.de/images/items/200x200/9ccdfeddd6c22e3e47305272743f6453.jpg
https://media.kaufland-online.de/images/items/200x200/9ccdfeddd6c22e3e47305272743f6453.jpg
https://media.kaufland-online.de/images/items/200x200/5aea7085f79fe60d4d838d7be8b73a3d.jpg
https://media.kaufland-online.de/images/items/200x200/b7e7e44118147da048075aa646937cb9.jpg
https://www.kaufland.de/homepage/dist/img/idealo_logo.9ffb386.png
84

Accessibility

Indicates how accessible the page is and highlights opportunities where the page can be made more accessible to users of kaufland.de. This includes details about various page attributes that can be optimized.

Navigation

`[accesskey]` values are unique
Access keys assist users with focusing on different parts of the page. Each access key should be unique for proper navigation.
The page contains a heading, skip link, or landmark region
It is advised to provide ways to bypass repetitive content, allowing users to navigate the page efficiently.
`[id]` attributes on active, focusable elements are unique
Ensure all focusable elements have a unique id value to allow them to be visible to users of assistive technologies, like a screen reader.
Heading elements appear in a sequentially-descending order
Properly order all headers and do not skip heading levels to better the navigation and readability for users of assistive technologies, like a screen reader.
No element has a `[tabindex]` value greater than 0
Although technically valid, a tabindex value greater than 0 often creates frustrating experiences for users who rely on assistive technologies.

ARIA

`[aria-*]` attributes match their roles
Avoid mismatching 'aria-*' attributes and their 'role' value, as it invalidates the attribute.
`button`, `link`, and `menuitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-hidden="true"]` is not present on the document `<body>`
If aria-hidden=true is set on the document body, assistive technologies, like a screen reader will work inconsistently.
`[aria-hidden="true"]` elements do not contain focusable descendents
Interactive elements within an aria-hidden=true element are unavailable to users of assistive technologies, like a screen reader.
ARIA input fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when an input field does not have an accessible name specified.
ARIA `meter` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `progressbar` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[role]`s have all required `[aria-*]` attributes
Some ARIA roles have required 'aria-*' attributes, which provide essential information about state and functionality.
Elements with an ARIA `[role]` that require children to contain a specific `[role]` have all required children.
Some ARIA parent roles cannot perform their intended functions if specific child roles are not used.
`[role]`s are contained by their required parent element
Some ARIA child roles cannot perform their intended functions if specific parent roles are not used.
`[role]` values are valid
All ARIA roles require valid values to perform their intended functions.
ARIA toggle fields have accessible names
Generic names are announced to users of assistive technologies, like a screen reader, when a toggle field does not have an accessible name specified.
ARIA `tooltip` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
ARIA `treeitem` elements have accessible names
Without accessible names on elements, screen readers will default to announcing a generic name, which means your content will be less accessible to users who rely on screen readers.
`[aria-*]` attributes have valid values
ARIA attributes cannot be interpreted with invalid values when used by screen readers and other assistive technologies.
`[aria-*]` attributes are valid and not misspelled
ARIA attributes cannot be interpreted with invalid names when used by screen readers and other assistive technologies.

Tables and lists

`<dl>`'s contain only properly-ordered `<dt>` and `<dd>` groups, `<script>`, `<template>` or `<div>` elements.
Screen readers and other assistive technologies may produce poor and inaccurate output when definition lists are not properly marked up.
Definition list items are wrapped in `<dl>` elements
In order for screen readers and other assistive technologies to properly announce definition list items ('<dt>' and '<dd>'), they must be wrapped in parent a '<dl>' element.
Lists contain only `<li>` elements and script supporting elements (`<script>` and `<template>`).
Use proper list structure to aid screen readers and other assistive technologies.
List items (`<li>`) are contained within `<ul>` or `<ol>` parent elements
In order for screen readers to announce list items, ensure that list items ('<li>') are contained within parent '<ul>' or '<ol>' tags.
Cells in a `<table>` element that use the `[headers]` attribute refer to table cells within the same table.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that '<td>' cells using the headers attribute only refer to other cells in the same table, to improve screen reader user experience.
`<th>` elements and elements with `[role="columnheader"/"rowheader"]` have data cells they describe.
Screen readers and other assistive technologies have features to make navigating tables easier. Ensure that table headers refer to some set of cells, to improve screen reader user experience.

Names and labels

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
No form fields have multiple labels
Having multiple labels for form fields can be confusing to assistive technologies, like a screen reader.
`<frame>` or `<iframe>` elements have a title
Screen reader users and other assistive technology users rely on frame titles to describe the contents of frames.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
`<input type="image">` elements have `[alt]` text
Input buttons with alternative text assist screen readers and other assistive technology users to understand its purpose.
Form elements have associated labels
Screen readers and other assistive technologies rely on labels to properly announce form controls.
Links have a discernible name
In order to improve the navigation for screen reader and other assistive technology users, use link text that is unique, focusable and discernible.
`<object>` elements have `[alt]` text
It is advised that alt text is used on '<object>' elements in order to provide meaning to screen reader and other assistive technology users, as these technologies are unable to translate non-text content.

Internationalization and localization

`<html>` element has a valid value for its `[lang]` attribute
Specify a valid BCP 47 language in order to help screen readers and other assistive technologies announce text properly.
`[lang]` attributes have a valid value
Specify a valid BCP 47 language on elements in order to help screen readers and other assistive technologies announce text properly.

Best practices

The document does not use `<meta http-equiv="refresh">`
Pages that refresh automatically cause a poor user experience as focus is directed back to the top of the page unexpectedly.
`[user-scalable="no"]` is not used in the `<meta name="viewport">` element and the `[maximum-scale]` attribute is not less than 5.
For users with low vision who rely on screen magnification, ensure that zooming is not disabled.

Audio and video

`<video>` elements contain a `<track>` element with `[kind="captions"]`
Kaufland.de may provide assistance to deaf or hearing-impaired users with captions on videos.

Names and labels

Buttons do not have an accessible name
Buttons become unusable as they are announced simply as "button" when the button does not have an accessible name, when used by screen readers and other assistive technologies.
Failing Elements

Contrast

ARIA

ARIA IDs are not unique
Ensure all ARIA ID values are unique to prevent elements from being overlooked by assistive technologies, like a screen reader.
Failing Elements

Internationalization and localization

`<html>` element does not have a `[lang]` attribute
It is advised to provide a lang attribute so that screen readers and other assistive technologies are guaranteed to announce the page's text correctly. When not provided, the user's default language setting will be used which may cause inaccuracies.
Failing Elements

Manual Checks

The page has a logical tab order
The visual layout should be logical in its tab order and users cannot focus elements that are offscreen.
Interactive controls are keyboard focusable
Ensure that custom interactive controls are keyboard focusable and that a focus indicator is displayed.
Interactive elements indicate their purpose and state
Ensure that interactive elements (such as links and buttons) are distinguishable from non-interactive elements and that they indicate their state.
The user's focus is directed to new content added to the page
When new content (such as a dialogue) is added to the page, the user's focus should be directed to it.
User focus is not accidentally trapped in a region
Avoid focus being accidentally trapped when a user tabs in and out of controls or regions on page.
Custom controls have associated labels
Ensure that custom interactive controls have associated labels, which are provided by aria-label and aria-labelledby attributes.
Custom controls have ARIA roles
Ensure that all custom interactive controls have appropriate ARIA roles.
Visual order on the page follows DOM order
Ensure that the DOM order matches with the page's visual order, in order to improve navigation for screen readers and other assistive technologies.
Offscreen content is hidden from assistive technology
Ensure that offscreen content is hidden through the use of "display:none" styling or the aria-hidden attribute.
HTML5 landmark elements are used to improve navigation
Elements such as <main> and <nav> are recommended as they are used by screen readers and other assistive technologies to improve keyboard navigation.
80

Best Practices

Indicates the recommended, best practices currently in place on the page and highlights the best practices that kaufland.de should incorporate. This includes practices such as protecting pages with HTTPS.

Audits

Avoids requesting the geolocation permission on page load
When requesting a user's location, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids requesting the notification permission on page load
When requesting permission to send notifications, provide context or consider tying the request to a user action to avoid confusion and mistrust from users.
Avoids front-end JavaScript libraries with known security vulnerabilities
Ensure that the use of third-party scripts is minimal and that only trusted third-party scripts are used as some may contain known security vulnerabilities which may be exploited by attackers.

Audits

Allows users to paste into password fields
Ensure that password inputs may be pasted into to aid in the user's ability to use password managers and improve security.
Displays images with correct aspect ratio
Ensure that image display dimensions match their natural aspect ratio.
Serves images with appropriate resolution
For maximum image clarity, ensure images have natural dimensions and are proportional to the display size and pixel ratio.
Fonts with `font-display: optional` are preloaded
It is recommended that optional fonts are preloaded.

Audits

Page has the HTML doctype
Ensure a doctype is specified to prevent the browser from switching to quirks-mode.
Properly defines charset
It is advised to declare a character encoding, optionally via a <meta> tag in the first 1024 bytes of the HTML or in the Content-Type HTTP response header.

Audits

Avoids `unload` event listeners
The 'unload' event does not fire reliably, causing issues with browser optimizations such as the Back-Forward Cache. It is recommended that 'pagehide' or 'visibilitychange' events are used instead.
Avoids Application Cache
Application cache is deprecated and is no longer recommended.
Detected JavaScript libraries
Below is a list of all front-end JavaScript libraries that were detected on the page.
Name Version
Vue
Nuxt.js
core-js
core-js-global@3.9.1
Avoids deprecated APIs
Avoid deprecated APIs which will eventually be removed the browser.
No issues in the `Issues` panel in Chrome Devtools
There may be unresolved issues logged to Chrome Devtools.

Audits

Does not use HTTPS — 1 insecure request found
Ensure that all pages are protected with HTTPS (including those that do not handle sensitive data) as HTTPS prevents tampering and passive listening on communications between the app and its users. Additionally, HTTPS is a prerequisite for HTTP/2 and many new web platform APIs.
Insecure URL Request Resolution
http://kaufland.de/
Allowed
Links to cross-origin destinations are unsafe
Improve performance and prevent security vulnerabilities by adding rel="noopener" and rel="noreferrer" to external links.

Audits

Browser errors were logged to the console
Below is a list of all errors logged to the console, which indicate unresolved problems on the site.
Source Description
Failed to load resource: the server responded with a status of 401 (Unauthorized)
Failed to load resource: the server responded with a status of 403 (Forbidden)
Missing source maps for large first-party JavaScript
Consider deploying source maps for added benefits such as the ability to debug while in production.
URL Map URL
https://www.kaufland.de/homepage/dist/f015b3d.js
https://www.kaufland.de/homepage/dist/f015b3d.js.map
https://www.kaufland.de/homepage/dist/fc97588.js
https://www.kaufland.de/homepage/dist/fc97588.js.map
https://www.kaufland.de/homepage/dist/ba9d78c.js
https://www.kaufland.de/homepage/dist/ba9d78c.js.map
https://www.kaufland.de/homepage/dist/99c7b07.js
https://www.kaufland.de/homepage/dist/99c7b07.js.map
https://www.kaufland.de/homepage/dist/5336e85.js
https://www.kaufland.de/homepage/dist/5336e85.js.map
https://www.kaufland.de/homepage/dist/4dd2b38.js
https://www.kaufland.de/homepage/dist/4dd2b38.js.map
https://www.kaufland.de/homepage/dist/47950fc.js
https://www.kaufland.de/homepage/dist/47950fc.js.map
100

SEO

Indicates how well the page is optimized for ranking in search engines and highlights Search Engine Optimization (SEO) opportunities for kaufland.de. This includes optimizations such as providing meta data.

Mobile Friendly

Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of kaufland.de on mobile screens.
Document uses legible font sizes — 71.68% legible text
Font sizes of 12px or less are too small to most mobile users without user gestures and further action. Aim for more than 60% of page text to use font sizes greater than 12px.
Source Selector % of Page Text Font Size
.rd-legal-notes
20.03%
11px
.rd-newsletter__subscriber .rd-checkbox__label
8.27%
11px
.rd-energy-label__spectrum-letter
0.02%
8px
71.68%
≥ 12px
Tap targets are sized appropriately — 100% appropriately sized tap targets
Interactive elements (such as buttons and links) should be appropriately spaced, sized and easy enough to select or tap with regard to their surrounding elements.

Content Best Practices

Document has a `<title>` element
Search engines, screen reader users and other assistive technology users rely on the title to provide an overview of the page and to help determine if the page is relevant to their search.
Document has a meta description
Meta descriptions may be used by search engines when displaying a link to the page and should concisely summarize the page's content.
Links have descriptive text
Make use of descriptive link text to assist search engines in understanding the content.
Image elements have `[alt]` attributes
Provide short and descriptive alternative text where possible on informative elements.
Document has a valid `hreflang`
Search engines can be instructed to list specific versions of a page for a given language or region through the use of hreflang links.
Document has a valid `rel=canonical`
Search engines can be suggested which URL should be shown in search results through the use of canonical links.
Document avoids plugins
The content of plugins cannot be indexed by search engines and many devices either restrict or do not support them.

Crawling and Indexing

Page has successful HTTP status code
Avoid pages with unsuccessful HTTP status codes as they may not be indexed by search engines.
Links are crawlable
Ensure that the 'href' attribute of anchor elements links to the appropriate destination. This allows for more pages of the site to be discovered by search engines.
Page isn’t blocked from indexing
Pages that cannot be crawled by search engines cannot be indexed or included in their search results. Ensure that search engines have permission to crawl all pages that should be indexed.
robots.txt is valid
Malformed robots.txt files prevent crawlers from understanding how a site wants to be crawled or indexed, which can be devastating to SEO.

Manual Checks

Structured data is valid
Structured data can be validated through the use of the Structured Data Testing Tool and the Structured Data Linter.
75

Progressive Web App

Indicates how valid the aspects of a Progressive Web App (PWA) are for the page and highlights opportunities to enable/improve the PWA of kaufland.de. This includes details about web app manifests.

Installable

Web app manifest and service worker meet the installability requirements
User engagement may be increased by leveraging the browsers ability to proactively prompt users to add the app to their homescreen.

PWA Optimized

Redirects HTTP traffic to HTTPS
It is advised to redirect all HTTP traffic to HTTPS, in order to enable secure web features for all users.
Sets a theme color for the address bar.
A theme may be applied to the browser address bar, which ideally can be made to match the site.
View Data
Content is sized correctly for the viewport
Ensure that the width of the app's content matches the width of the viewport, otherwise the app might not be optimized for mobile screens.
Has a `<meta name="viewport">` tag with `width` or `initial-scale`
It is advised to use a '<meta name="viewport">' tag for the optimization of kaufland.de on mobile screens.
Provides a valid `apple-touch-icon`
iOS users of Progressive Web Apps will benefit from an apple touch icon, which can be defined with 'apple-touch-icon', which must point to a non-transparent 192px (or 180px) square PNG.

PWA Optimized

Does not register a service worker that controls page and `start_url`
A service worker is used to provide Progressive Web Apps the use of features such as working offline, the ability for the app to be added to the homescreen as well as push notifications.
Is not configured for a custom splash screen
Themed splash screens ensure a high-quality user experience at launch for app users.
View Data
Manifest doesn't have a maskable icon
Maskable icons are great to ensure that images fill the entire shape when installing the app on a device.

Manual Checks

Site works cross-browser
Ensure that the Progressive Web App works correctly across every major browser.
Page transitions don't feel like they block on the network
Users perceive apps with responsive, snappy transitions as higher peforming and ensures a great user experience, even on a slow network.
Each page has a URL
Ensure that all pages are deep linkable via URL. They should also be unique for the purpose of shareability on social media.
Hosting

Server Location

Server IP Address: 79.171.60.11
Continent: Europe
Country: Germany
Germany Flag
Region:
City:
Longitude: 9.491
Latitude: 51.2993
Currencies: EUR
Languages: German

Web Hosting Provider

Name IP Address
real,- Deutschland
Registration

Domain Registrant

Private Registration: No
Name:
Organization:
Country:
City:
State:
Post Code:
Email:
Phone:
Note: Registration information is derived from various sources and may be inaccurate.

Domain Registrar

Security

Visitor Safety

Mature Content: Not Likely
McAfee WebAdvisor Rating: Safe
WOT Rating:
WOT Trustworthiness: 91/100
WOT Child Safety: 92/100
Note: Safety information is not guaranteed.

SSL/TLS Certificate

Issued To: kaufland.de
Issued By: SwissSign EV Gold CA 2014 - G22
Valid From: 1st February, 2021
Valid To: 1st February, 2022
Subject: CN = kaufland.de
O = Kaufland Stiftung & Co. KG
L = Neckarsulm
S = DE
Hash: ac48d220
Issuer: CN = SwissSign EV Gold CA 2014 - G22
O = SwissSign AG
S = CH
Version: 2
Serial Number: 0x34806A10E75E1B0D3BD7C0C6817B5BA50F9EAD3D
Serial Number (Hex): 34806A10E75E1B0D3BD7C0C6817B5BA50F9EAD3D
Valid From: 1st February, 2024
Valid To: 1st February, 2024
Signature Algorithm (Short Name): RSA-SHA256
Signature Algorithm (Long Name): sha256WithRSAEncryption
Authority Key Identifier: keyid:EE:FD:46:CA:F7:27:5E:91:BC:5A:B6:E7:87:CD:0A:FA:55:0A:26:42
Extended Key Usage: TLS Web Server Authentication, TLS Web Client Authentication
CRL Distribution Points:
Full Name:
URI:http://crl.swisssign.net/EEFD46CAF7275E91BC5AB6E787CD0AFA550A2642

Full Name:
URI:ldap://directory.swisssign.net/CN=EEFD46CAF7275E91BC5AB6E787CD0AFA550A2642%2CO=SwissSign%2CC=CH?certificateRevocationList?base?objectClass=cRLDistributionPoint

Certificate Policies: Policy: 2.16.756.1.89.1.2.1.1
CPS: https://repository.swisssign.com/SwissSign-Gold-CP-CPS.pdf
Policy: 2.23.140.1.1
Policy: 0.4.0.2042.1.4

Authority Information Access: CA Issuers - URI:http://swisssign.net/cgi-bin/authority/download/EEFD46CAF7275E91BC5AB6E787CD0AFA550A2642
OCSP - URI:http://ocsp.swisssign.net/EEFD46CAF7275E91BC5AB6E787CD0AFA550A2642

SCT List: Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 22:45:45:07:59:55:24:56:96:3F:A1:2F:F1:F7:6D:86:
E0:23:26:63:AD:C0:4B:7F:5D:C6:83:5C:6E:E2:0F:02
Timestamp : Feb 1 06:59:07.446 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:41:9B:68:38:5F:49:C2:F7:DA:32:57:DD:
58:6F:3D:3A:86:76:D0:7A:CA:25:67:E8:BD:90:20:F7:
E9:40:D7:51:02:20:40:09:47:66:74:5F:A0:EF:E3:E4:
90:E3:0F:E8:3D:A5:DE:EB:30:27:1F:C2:B5:F6:0B:18:
8B:D1:D8:C3:42:28
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 29:79:BE:F0:9E:39:39:21:F0:56:73:9F:63:A5:77:E5:
BE:57:7D:9C:60:0A:F8:F9:4D:5D:26:5C:25:5D:C7:84
Timestamp : Feb 1 06:59:05.197 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:45:02:20:1D:F1:FC:E6:D7:77:B1:A1:45:88:54:38:
CB:2D:39:7A:B5:CE:AE:DB:8D:48:AA:34:63:64:C1:9C:
79:40:3F:2F:02:21:00:A9:C8:64:F6:7E:0D:D7:08:DB:
8D:D5:70:DC:D8:A5:CA:73:F3:F1:FE:BB:DE:8D:90:19:
6E:3C:5E:20:C9:CF:B3
Signed Certificate Timestamp:
Version : v1 (0x0)
Log ID : 46:A5:55:EB:75:FA:91:20:30:B5:A2:89:69:F4:F3:7D:
11:2C:41:74:BE:FD:49:B8:85:AB:F2:FC:70:FE:6D:47
Timestamp : Feb 1 06:59:06.813 2021 GMT
Extensions: none
Signature : ecdsa-with-SHA256
30:44:02:20:06:38:8B:A2:0B:02:BE:B1:7F:FF:B1:26:
7D:BA:A2:69:59:03:DB:CF:74:2F:BB:0F:F1:16:42:0A:
DF:E9:87:B2:02:20:32:BC:CA:27:0E:1A:86:A9:AB:E2:
11:73:B0:93:9D:CC:7E:00:11:5F:F4:A7:59:D3:C1:78:
30:23:ED:88:BB:40
Key Usage: Digital Signature, Key Encipherment
Subject Alternative Name: DNS:www.kaufland.de
DNS:kaufland.de
Technical

DNS Lookup

A Records

Host IP Address Class TTL
kaufland.de. 79.171.60.11 IN 3599

NS Records

Host Nameserver Class TTL
kaufland.de. ns.do-ex.com. IN 3599
kaufland.de. ns.do-ex.net. IN 3599
kaufland.de. ns.do-ex.org. IN 3599

MX Records

Priority Host Server Class TTL
10 kaufland.de. mail11.mail.schwarz. IN 3599
10 kaufland.de. mail12.mail.schwarz. IN 3599

SOA Records

Domain Name Primary NS Responsible Email TTL
kaufland.de. ns.do-ex.com. support.domainexperten.de. 3599

TXT Records

Host Value Class TTL
kaufland.de. adobe-idp-site-verification=180da7a190fa4e0d92b513ceb07c05737d8dc50f521fcfd82319bd6a52116153 IN 3599
kaufland.de. adobe-sign-verification=9b971b4430a524bb9ef5b9db2dc1d128 IN 3599
kaufland.de. facebook-domain-verification=7ry5n8bsvboljxrg2pcv2jeea49ngg IN 3599
kaufland.de. google-site-verification=7gfXWGh0GUWMicmHcHqMHFVPKVEV7LHKFX7WYIeHlSk IN 3599
kaufland.de. google-site-verification=A3jz7UJ_fgGptz-guM6xmWCuONJio-T22kt-avO_NOU IN 3599
kaufland.de. google-site-verification=_h1v4-0ph0c3-mQ0zXINLZ2Q4Ul6NPeVd0vHXz3j0Kg IN 3599
kaufland.de. MS=ms83844224 IN 3599
kaufland.de. onetrust-domain-verification=9ce6a80778e84c90a2feb33c40155fd4 IN 3599
kaufland.de. teamviewer-sso-verification=2eea945b9c154ac997fdd9cbb1f99b6e IN 3599
kaufland.de. v=spf1 IN 3599
kaufland.de. webexdomainverification.4C675B8B7A98B136E053AB06FC0A3F65=34d0ebeb-b16e-4b4f-ba6b-0245962ad1de IN 3599
kaufland.de. onetrust-domain-verification=0be79c794fb34b7da7dcb2fd6f0a7766 IN 3599

HTTP Response Headers

HTTP-Code: HTTP/1.1 200 OK
Server: nginx
Date: 15th May, 2021
Content-Type: text/html; charset=UTF-8
Content-Length: 0
Connection: keep-alive
X-Backend: shop-sf-backend14
X-Frontend: real-frontend03
X-Request-ID: 550e2195f31f4b41f19202f12a95910d
Feature-Policy: camera 'none';microphone 'none';geolocation 'none';encrypted-media 'none';payment 'none';speaker 'none';usb 'none';
Age: 0
X-Cache: MISS
Content-Security-Policy: default-src https
Referrer-Policy: strict-origin-when-cross-origin
Strict-Transport-Security: max-age=63072000
X-Content-Type-Options: nosniff
X-Frame-Options: SAMEORIGIN
X-XSS-Protection: 1

Whois Lookup

Created:
Changed:
Expires:
Status:
Nameservers: ns.do-ex.com
ns.do-ex.net
ns.do-ex.org
Full Whois: % Restricted rights.
%
% Terms and Conditions of Use
%
% The above data may only be used within the scope of technical or
% administrative necessities of Internet operation or to remedy legal
% problems.
% The use for other purposes, in particular for advertising, is not permitted.
%
% The DENIC whois service on port 43 doesn't disclose any information concerning
% the domain holder, general request and abuse contact.
% This information can be obtained through use of our web-based whois service
% available at the DENIC website:
% http://www.denic.de/en/domains/whois-service/web-whois.html
%
%

Domain: kaufland.de
Nserver: ns.do-ex.com
Nserver: ns.do-ex.net
Nserver: ns.do-ex.org
Status: connect
Changed: 2020-07-08T15:16:23+02:00

Nameservers

Name IP Address
ns.do-ex.com 194.0.182.167
ns.do-ex.net 194.50.187.172
ns.do-ex.org 193.227.117.124
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Sites hosted on the same IP address

Domain Valuation Snoop Score
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